The love for gold jewellery never fades

Love for gold jewellery among women is not news. The affinity towards this shiny metal is not only because of its ever-growing value but also because it generally suits all sorts of fashion looks. You can team gold pieces with traditional outfits or with formal looks. The demand for gold is increasing due to its appreciation value in the market over silver and platinum. However one of the largest reasons gold jewellery is trending among China’s Gen Z is due to its resale value.

China loves gold jewellery. Gold has traditionally been the foremost precious metal of choice due to its ties to good luck and wealth. However the love for gold remains although these days it is tied more to its intrinsic value and economic benefits. The lowest market demand for gold jewellery in China was between 2006 to 2012. However, by 2016 there was a huge boom and gold was back. The urban Chinese customers increased the purchase of gold as that was a more popular choice for teenagers and children.

Gold is a premium choice

Some top-notch jewellery creators like O Thong Thai and Bea Bongiasca are focusing their designs to attract the current generation. In 2020, Chinese contemporary brand Luk Fook, collaborated with a popular video game to launch breath-taking designs during the promotion of Forbidden City. 

Gone are the days when gold or diamond-studded pieces were only the choices of the older generation – newer ranges keep coming aimed at children and teenagers. More and more sub-lines and sister brands are joining this approach. 

The symbol of the dragon, the arrival of spring festivals, and symbols of cultural significance are popular as pendants for charms amongst both older and newer generations. Gold threads are also famous for showcasing fine metal knitting for costume pieces like necklaces and bangles. Knitting with golden thread is one of the most expensive and intricate design works.

Traditional ranges 

You can go for bespoke pieces like bracelets, necklaces, pendants, and finger rings. Younger people are opting for their favourite animation characters, symbols or alphabets. In 2016, Chow Tai Fook launched their trendiest range ‘Monologue’, and the very next year in 2017, it launched ‘So in Love’, targeting high-end wedding jewellery.

In 2019, in one of its most exclusive ranges, Chow Sang Sang launched its fashion range featuring gold trinkets with the concept of Minty Green. That year saw a lot of costume pieces of jewellery in the market featuring cartoon characters and video game characters as the main focus.

Love for gold is beyond China 

The love for sparkling gold goes beyond China – most Asian countries like India, Thailand, and Malaysia prefer investing in gold over other valuables. Sparkling or matte finish – both are always trending. For weddings and traditional occasions, Asians prefer shiny and diamond-studded gold jewellery. While for fashionable events, the non-shiny, matt finish gold pieces are more popular.

If you are interested in having your own bespoke engagement ring made, contact our atelier on +65 6733 4100 to book an appointment or email bespoke@thejewelbox.com.